ARLINGTON, TX (August 12, 2025) - The Grand Prix of Arlington today announced that PepsiCo, global leader in convenient foods and beverages, will serve as an Official Partner for the inaugural race weekend taking place March 13-15, 2026. This marks a major milestone as Arlington welcomes its first-ever Grand Prix, with PepsiCo adding fresh fuel to an already electrifying event.
PepsiCo will offer a variety of beverages such as PEPSI®, DIET PEPSI®, PEPSI® ZERO SUGAR, STARRY®, ROCKSTAR® GATORADE WATER®, and more, along with Frito-Lay® products such as Lay’s® and Ruffles® potato chips, Doritos® tortilla chips, Cheetos® snacks, Tostitos® chips and dips, and more throughout the Grand Prix of Arlington race footprint for both race teams and fans. Race teams and fans will be able to experience “Pit Stop” refreshment stations and immersive digital brand experiences.
“Bringing on PepsiCo as an Official Partner to unite the Arlington community with world-class racing for the first time is an honor,” said Bill Miller, President of the INDYCAR Grand Prix of Arlington. “Pepsi has a strong, long-standing history of elevating standout events, both in Arlington’s Entertainment District and across the globe. We look forward to partnering with them to deliver an incredible event experience for our guests."
“This partnership reflects a long-standing, strategic commitment to high-energy sports, empowering athletes and fans to showcase their passion, speed, and loyalty – all defining qualities of the motorsport culture. We’re thrilled to bring consumers our world-class PepsiCo brands to the track at the Grand Prix of Arlington. From the grandstands to the finish line, fans at the racetrack can soak in moments of fun and refreshment with our iconic PepsiCo beverages and delicious Frito-Lay snacks, amplifying the exhilarating atmosphere,” said Tameka McBride, Senior Vice President, Commercial, Central Division, PepsiCo Beverages U.S.
ABOUT GRAND PRIX OF ARLINGTON
The Grand Prix of Arlington is poised to become one of the marquee events in the NTT INDYCAR SERIES, North America's premier open-wheel racing championship. The inaugural event, March 13-15, 2026, will represent a historic weekend for Arlington as the city welcomes its first-ever Grand Prix, drawing motorsports fans from across the country to witness world class racing in North Texas. The Grand Prix of Arlington’s 2.73-mile temporary street circuit will be seamlessly integrated into one of the region’s most vibrant entertainment districts in the heart of the Metroplex, winding around the iconic stadiums of the Dallas Cowboys and Texas Rangers. Drivers who have reviewed the layout describe the course as fast and flowing, promising an exhilarating experience for competitors, as well as spectators.
The landmark race weekend is fueled by a first-of-its-kind partnership between INDYCAR, the Dallas Cowboys and REV Entertainment, the official events partner of the Texas Rangers. Fans can visit www.gparlington.com to purchase tickets, see the full racing schedule for the weekend, and join the event mailing list.
